Work experience

CX/UX lead (current position)

Setup & lead (UX) design team, i.e. interviews, performance management, coaching, team meetings & goals
Translation of organisational goals & strategy to project roadmap
Project initiation: digital discovery, workshops, concepting & requirement mapping
Lead concept, design & development of new website

Senior UX designer & Product Owner (jan 2021 – nov 2021)

Setup & lead Customer Experience Optimisation tech team
New product research & design (i.e. videocalling, tooling, bid certificate)
Setup agile way of working, continuous improvement, a/b testing, user research, strategic planning & design.

Senior CX consultant & team lead (april 2019 – dec 2020)

Developing a Customer Experience (CX) strategy, team setup, way of working, consultancy
Mentor / team lead (coach & manager), i.e. interviews, performance management, coaching
Product Owner of Sports Republic, an internal innovation / flagship brand
Pitches, UX/CX lead client projects, workshop facilitation

UX-designer (feb 2017 – april 2019)

Workshops & sessions to identify organisational goals, strategy, design goals and hypotheses, such as storymapping sessions, design sprints, user journey mapping, etc;
Conducting usertests, i.e. guerilla tests, observations, interviews, a/b tests, prototype validations, expert reviews, etc.
Developing prototypes, designs and requirements for scrum teams;
Setting up and delivering Expert reviews, Customer journey maps and Competitor reviews;
Develop and implement CRO strategy, using user statistics, heatmaps, A/B testing, etc;
Develop and facilitate the onboarding training Design Thinking for new employees;

UX-designer / Product manager (may 2015 – jan 2017)

Workshops & sessions to bring out requirements, workflows and the information architecture of websites and web applications
Developing flowcharts, wireframes and prototypes
Project management of design, development and further development of websites and web applications.
Briefing and substantively guiding designers and developers during the design and construction process;
Account management & process management with regard to the further development and elaboration of concepts and existing sites;

Freelance UX- & graphic designer (jan 2012 – july 2014)

Freelance projects and assignments in the field of graphic and UI/UX design
Training and UX consultancy in the field of mobile UX design on behalf of SURF-net Code Jam (Apps on) in 2014 and 2012.
Workshops & training courses in the field of mobile UX design commissioned by Surf-net summer schools: From use case to prototype (2014) and What is a good app and how do you make one? (2012)

Project Manager Library Innovation (april 2014 – mei 2015)

Projectmanagement & design of project Redesign UBweb;
Projectmanagement of innovation project, i.e. open access, online education & reseach.
Consultancy regarding process optimisation & innovation in the field of digital learning resources and online education.

Information specialist (sept 2009 – march 2014)

Co-development & guest lecturer of the minor Digital Cultures;
Development & facilitation of digital and information skills workshops;
Participation in and initiator of various innovative developments in the field of mobile learning and e-learning;
Graphic design of promotional materials and corporate identity.

Recruiter (oct 2008 – may 2009)

Employee International cooperation (sept 2007 – feb 2008)

Research & assistance project ´Wake up Veterans´ in Serbia;
Working visits and support of various integration and collaboration projects (i.e. Proni)