Mijnstudent came to us with the request to design & build a site that should facilitate for two different target groups. Together with Mijnstudent I identified these two target groups and elaborated their (intended) workflow in a schematic overview of target groups and user paths.
Customer flows
The main target group was the business customer. I took their workflow as a guideline for the design of the flow of the website. Starting points were building trust (with reviews, customer cases and additional information if someone wants to read further) and conversion. The main conversions are call and request quote. Managing these conversions had to be combined with a logical flow in which potential customers could quickly see what Mijnstudent does exactly, and what they can do for them. The secondary target group was the student. To make the site attractive to potential employees, the students were given their own landing page, optimised for experience, team spirit and vacancies.
Outcome
In addition to working out the interaction design of the most important templates, I was also project leader for the website as a whole: design, construction, photography, copywriting, devising, filling and optimizing site architecture. This has resulted in a beautiful website, with a logical structure, good workflows and many enthusiastic reactions from customers and employees!
Output:
Result: http://mijnstudent.nl/
Renske Jongbloed 